How Square Improves Shareholder Engagement and Enhances Overall IR Efforts with Actionable Insights.

Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Given the company’s fast growth rate in a new market space, the IR team faced some unique challenges including a lack of insight into shareholder base and trading dynamics, the inability to identify and connect with the right potential investors, and inefficient tools for tracking engagement. Learn how Q4 and Square worked together to tackle some of the team’s biggest challenges and enhanced their existing strategies and IR program overall.

In this case study learn how Square:

More Accurate Reporting on Program Results

Deep Insight into Market and Stock Movements 

Better Engagement With New and Existing Shareholders 

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We speak to a diverse mix of investors from different backgrounds, with different investment styles, from different regions, which leads to a wide range of familiarity with our business. You could be speaking to an international investor who’s new to Square on one day, and then diving into the modelling specifics of our Cash App ecosystem with a top shareholder the next day.

Nikhil Dixit

Investor Relations Director, Square

Accurate Profiles of Top Shareholders