EA - Electronic Arts Increases IR Site Engagement by 65-70%.

Electronic Arts investor relations website needed a redesign to represent the company’s vibrant brand and better engage site visitors. As the investment community’s first impression of EA, it was critical for the site to be intuitive and easy to navigate so investors could see all key information at a glance, with the option to take a deeper dive.

In this case study learn how Electronic Arts is:

Engaging the investment community with a playful brand

Leveraging IR website design best practices

Making a measurable impact with stakeholders

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Since launch, the amount of time visitors spend on the homepage has increased by almost 65%, and the time spent on the financial information page has gone up by 71%.